This year, Mad Catz will once again sponsor Joey Logano at the historic Indianapolis Motor Speedway. The #20 Toyota will boast a paint scheme to help launch our new combat flight game, Damage Inc. Pacific Squadron WWII. The car will feature classic paint details found on World War II-era aircraft, including the shark grill mouth and simulated bullet holes. Logano will come into this race with 5 Nationwide Series wins under his belt this season and hopes to add his first-ever win at the Brickyard. If you’d like to preview the action, load up your favorite NASCAR Xbox 360 game and give the track a spin with our latest Wireless Force Feedback Wheel. Be sure to tune in and watch on July 28, 2012.
The crew at Mad Catz is obviously passionate about video games, but our enthusiasm doesn’t end there. On any given weekend you’ll find us at auto races, track days, autocross events, or in our driveways wrenching on our rides. Our automotive enthusiasm is right up there with our passion to create great gaming products.
In 2009, Mad Catz stepped into the automotive big leagues by sponsoring the #20 Nationwide Toyota driven by Joey Logano during the annual race at Watkins Glen International. As a driver, Logano made history by becoming the youngest to win a race in both the Nationwide and Sprint Cup Series.
The process of sponsoring a car starts when the creative and marketing teams at Mad Catz design the paint scheme for the #20 Toyota. For Watkins Glen, the team went with the classic Mad Catz black/yellow/red color scheme with a large logo on the hood of the car.
The race started well with Logano qualifying sixth, but quickly took a turn for the worse. After some issues with the car and a pit road penalty, Logano and Robby Gordon traded some paint and the battle pushed Logano into the tire barrier in a fiery crash!
To show their gratitude, Logano’s team let us keep the crumpled hood as a souvenir!
In 2010, Mad Catz once again sponsored the #20 Toyota of Logano, but this time the race took place in Mad Catz’ backyard at the Auto Club Speedway in Fontana, CA. For Fontana, we picked an orange and white paint scheme to promote the recently acquired TRITTON Audio division, which included the trademark “double-T” logo on the hood and doors.
Under the warm California sun, Logano battled his way around the two-mile oval. After qualifying fifth, Logano drove the #20 Tritton Toyota to a fifth place finish, his best at Fontana.
Stick 43, 700+ horsepower NASCAR Nationwide Series cars on a half mile oval and what do you get? Some of the most exciting pushing, shoving, and bumping of the NASCAR season! Team Mad Catz once again sponsored Logano and the #20 Toyota for the Food City 250 at Bristol Motor Speedway. For Bristol, the #20 wore the new black and red “scratch” logo Mad Catz artwork. The race resulted in a lot of carnage, but fortunately Logano was able to steer clear of the wreckage. In the final laps on the half mile oval, Logano fought with teammate Kyle Busch for the lead, swapping places several times only to miss the win by mere inches!
So make sure to watch again this year to see the excitement first hand!
Related link: Indy 250